Advertising your business online

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

Some sites will even help you out with what you need to say if you aren’t sure about this. Personalized direct mail is unlike other “junk” mail because it’s personalized, it’s not spam. You reach people that have either bought from you or have become interested in what you are selling and you have had conversations with this person. This is by far one of the most popular, widespread and successful options to market your business.

Yahoo! Local Listing

Join a relevant online community and contribute

Use the three big local listing services

Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. In fact, Google receives nearly 6 billion searches per day.

Personalized Printing or personalized direct mail is an amazingly simple, yet nice way to do cross-sell marketing. By nature, people don’t like to be sold, they don’t like to be treated like yet another sale just waiting to happen. Variable data printing is the opposite. Instead of just selling, one to one printing allows you to send “personalized” mail pieces to every single one of your clients – or select clients if you so choose. You can customize everything from the picture on the front of the card you send, the colors and the text.

Bing is the second most visited search engine on the Internet. If people aren’t searching on Google, chances are, they’re searching for your business on Bing.

Happy customers can leave reviews on your Google+ page

One thing you really want to make sure you do before you hire a company is to find out how long they have been around, what their “success” stats are if they can show you examples of their work, portfolios, reviews, testimonials, etc.


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